Lexus engineers might forgive you for thinking the current generation GS is bland. In fact, at the media launch for the next-gen touring sedan, Yoshihiko Kanamori, Chief Engineer for the 2013 Lexus GS, said the current car is "not fun to drive." We're not sure if that was an apology, but it was an honest realization which begat an important study culled from the Japanese phrase "Genchi Butsu," which, when translated, means "Go and see."
And so five years ago, Kanamori-san and his team did just that. They drove the Mercedes-Benz E-Class, the BMW 5 Series, and the Audi A6. From this experience, Kanamori-san determined that the next GS needed to possess an emotionally-intriguing driving experience, a new design direction, both inside and outside, an advanced hybrid technology in lieu of V-8 power, and the smartest packaging in the segment. The result is a completely redesigned grand touring sedan with what Kanamori-san says has "no compromises."






